About

from uniform to frame

For a few years I wore a police uniform. It was a safe job and a safe life, but deep down I was unhappy with where I stood, and with the path I had chosen.

So I took the leap into the cold water. On the very day I decided to leave, I landed my first big videography job. It felt like a sign from God, and it gave me the courage to keep going and to start living my dream.

Now I get to do what I love: catching small, beautiful moments and keeping them for good. A glance, a laugh, late light on someone’s face. I try to film what a moment felt like, not only what it looked like, so it still feels the same years from now.

My style lives somewhere between then and now: a vintage feeling, filmed in a modern way. I’m a little old-fashioned myself. I still love writing letters, and anything with a bit of history to it fascinates me.

I’m still amazed that this is my job. Thank you for being part of it.

Alena